This length can depend on a number of factors, including the audience for the company profile, the company's age and its size. There are several benefits to writing a profile for a company:. Below is a list of steps you can take to write a company profile:.
Before you begin writing the company profile, it's important to identify its purpose. Company profiles can include different elements depending on their target audience and end goal. Once you have identified the profile's purpose, you can think about elements to incorporate that emphasize that purpose.
Here are some elements to consider including in the profile:. Next, you can decide on the style and structure of the profile. This can help you organize information in a way that's easy to read and appealing for readers to view.
One popular choice for company profile formatting is to use a series of subheadings to organize information. You can begin the company profile by including the company name, website and contact information. This can allow readers to perform more research into the company. If you're writing the profile for potential investors, this can also ensure they have a way to contact someone at the company about funding.
In the next section of the company profile, you can include the company's mission statement. A mission statement describes the purpose and values of a company. Here are elements of a strong mission statement:. Example mission statement for a mechanic: "To provide unmatched customer service to car owners through strong relationships that encourage a sense of community.
Many company profiles include a brief story of the company's founding. You can format this information into a timeline or write a short paragraph that gives more insight into the motivations for creating the company.
You can include the company's founding date and location in this area of the company profile. Next, you can provide a description of the products or services the company offers.
This can be an exhaustive list, a summary of the company's top-selling products or a broader description of the types of products the company sells. In the next section of the profile, you can list or describe awards and other recognition the company has earned. This can help you use the company profile to demonstrate the company's value and prestige in its industry and community. If the main audience for the company profile is investors, you can also include a section in the profile for the company's financial information, including the following:.
While a company overview is simply the details of your company written out, it might not be easy to write. Break it down into small steps and use these tips to make putting together your company overview just a little bit easier. If your business is already in operation, then you likely have an elevator pitch.
Your company overview can start off with your elevator pitch. The first paragraph of your company overview should include just a few sentences that explain your business and what you do. The shorter and clearer this is, the more likely your reader will understand and keep reading. Remember, many of the details of your company, including the numbers, will be included in later sections of your business plan.
Your company overview should include only the most basic details about your company that the reader needs to know. Your excitement for your business could spark interest for the reader and keep them engaged with your company overview and business plan.
The company overview should be just the most basic information someone needs to understand your business. Simply go through and edit it to be shorter, removing unnecessary details and words each time you read through it.
Clear, concise descriptions are more likely to be read and to keep the reader reading to other sections of your business plan. Your company overview is just one piece of a multi-tiered business plan. Creating a clear structure for your business plan makes it easier to read. The same is true for your company overview. Your business plan should have chapters, one of which is the company overview. Then, you can further break down the content for easy skimming and reading by adding sub-chapters.
You can denote these breaks in content with bold headers. While you can break down each section of the company overview with bold headers based on the above suggestions, you can also interweave some information together, such as the company structure and leadership structure.
Each section should be only a few sentences long. Write the rest of your business plan first and then write your company overview. While this might seem like the opposite way of doing things, knowing what will be contained in the rest of your business plan can help you to focus in on the very most essential details in the company overview and to leave everything else out. This type of editing looks for typos, misspellings and grammatical errors that have been missed.
Many successful companies also have some version of their company overview made public as their company profile page online. If you have more company details to include than a short template can accommodate, but not enough for a lengthy profile, these templates are right in between. Maybe you appreciate a strict format but prefer outlines over tables.
If so, this template from TidyForm is for you. You can walk through the pages very easily with this layout. Each section and level describe the details you should include. If your company would benefit from a visual presentation, try this company profile. Along with sections for the written items you need, you can take advantage of several spots to add images. One note on this template: if you are using Microsoft Word to make your edits, you may notice slight formatting issues due to its landscape view.
One more great option if you like the visual theme is this template from FormsBirds. You can add company and team photos for a personal touch along with graphs and charts for a graphic presentation to accompany your words. You will see that each of the pages in this template is unique. This will make your company profile stand out and one to remember. From TidyForm, this template is attractive as much as it is useful. This one carries an eco-friendly theme and colors to emphasize that.
However, you can certainly edit those borders. You can use the handy table of contents at the beginning and get ideas from the way this company presents its profile. When you have a lot of company information to include, you need a template that can handle it. These longer templates give you plenty of space, pages, and sections for everything you need. If you are ready to create a lengthy company profile, then you should look at this option from TidyForm.
Look for short, pithy quotes that align with your brand values and underscore your top benefits. More than this and some venues might refuse to publish your profile as written, seeing it as too promotional.
A CTA within a company profile should be evergreen and not refer to any specific offer. You can usually fit this neatly into the section or paragraph where you talk about values. Recent founding can be worth mentioning if your company is disruptive, had a successful IPO, or obtained investor funding. As the previous question shows, though, there are some exceptions. So, while headers will definitely make it easy to navigate the text, you might want to craft paragraphs short enough to not need them.
In general, though, you should put together the text you want on your site, then mix and match various elements according to what you need to focus on for a given publication or platform. The version on your Facebook might zoom in on your founding, the one you submit to Fortune or Forbes might talk more about recent funding or product launches, and so on.
Take a page out of the books of some successful companies. These examples have great company profiles that help them stand out from the crowd and prove their worth. Zappos is well known for their customer service, and they highlight that in their profile. Their About Us page tells a story of service and growth, all centered around their customers. For more insight, they have linked pages dedicated to detailing out more on topics like "What we live by" and "How we work.
Philips also leverages using multiple pages to tell their full story, but their main page uses incredible visual elements to tell visitors about the company's origins and beliefs.
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