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Aside from the obvious removal of the vertical TGI letters, the new logo sees the reintroduction of the ornate border that adorned the original TGI Friday's logo but was shunned for the last major rebrand in Other than that, it's a fairly bland affair, with a plain sans serif font that doesn't exactly scream Friday to us. The social media version above at least manages to convey a touch more character with its red-and-white stripes.
Commenters over at Brand New have also spotted that the Fridays wordmark appears not to have been properly optically aligned inside the border, creating the impression of it having been shifted slightly to the left. If we're honest, the new logo is about as exciting as the new name. Did they create some elaborate backstory for Thomas Gregory Ivan Friday and his lifelong dream to sell lowest-common-denominator food?
You won't get much of an argument from me on that one. But then again, I guess it also depends on the specific franchise, as well, since different ones order their subsistence from different vendors.
That said, unknown to most, in most franchised dine-in establishments, just about everything except whole-muscle meat products and cold-line produce is heat-and-serve I'm digging way too much into my past now, though, so I think I'll quit. On topic, I hate that they lost the distinctive shape, but I can see how the simplification makes it more versatile across various applications. You've been served by one of the Apostrophe's Apostles.
I drove past my local TGIFridays and noticed that they have new signage but its not the old logo or the new logo. The border is way too big. Also, the logo could also use the thin, black inner border the old logo had. Other than those two things it's not a bad redesign.
Also, isn't Outback the "best" of these kinds of restaurants since they actually prepare their food to order? Wait, wrong thing. Not a huge fan of the new one Not a huge fan of the original one either, so I guess it doesn't matter lol. Correspondences Name. Please log in with your Justia account to see this address. Justia Legal Resources. Find a Lawyer. Law Students. US Federal Law. US State Law.
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