Who owns brickman

Any future company would want to purchase the name Brickman of maybe Valley Crest. If a company like KKR bought Coke and another beverage company for example and renamed them something other than Coke, what sense would that make to a future purchaser? I would imagine all the red and brown trucks and trailers will be repainted and the new logos installed next summer.

If this happened with the Coke example, the new owners -after buying the company from the middleman- would repainted all of their old trucks back to red and reattach the COKE name without a second thought. Second, when I see the BrightView name followed by the new logo, the logo appears to look more like a question mark then a tree.

This also raises more concerns. The logic behind the B being for Brickman and the V for Valleycrest is off base. It appears the marketing company was trying to make it appear like they were actually doing their homework when in fact they were or perhaps KKR is asleep at the wheel with no real understanding of existing name recognition. If they actually go ahead with this new branding initiative as indicated in this story, it will be their beginning of their end.

So Brinks went through the expense to rebrand all the trucks, uniforms, letterhead etc. Perhaps BrightView like Broadview is an intentionally weak name so a new buyer can feel good about renaming everything his or her way. Perhaps by announcing this news with a 6 or 7 month lead time, KKR is in effect buying free advertising in hopes a would be buyer -who places value in name recognition- will be rushed to step up to the plate.

I can be reached at sctttnlsn aol. Scott, Turn the logo right 90 degrees. I think the designers had themselves a laugh at the companies expense. This was a good move for these two companies. Their names currently give a feeling of quantity while the quality of the work might not be so great. The names sound big and powerful. Bright view sounds new, fresh, more quality and care. The Sperber family will continue to own their proportional share of the combined company, she said.

Brickman grew by 9. ValleyCrest also operates in several other green industry segments, including golf course maintenance and construction, nursery operations. Its national maintenance business, U. Weiller said U. Lawns remains in place right now and will continue to be the franchise arm of the combined company. More: Find out what industry consultants think of the merger. For more information on Hortilux, click here. For more information on Philips Indal, click here.

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